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Substack, now the fourteenth biggest news site in the US, saw the biggest year-on-year boost in visits, up by almost half (42%) to 72.7 million visits in August compared to the same period in 2024. Just five of the top 50 US websites saw year-on-year traffic growth in August 2025, according to the latest data from Similarweb. In August, just five of the top 50 sites had year-on-year growth but in September 18 had an increase in visits compared to a year earlier. Among the biggest month-on-month web traffic declines were also the New York Post (down 15% to 97.7 million visits), followed by Newsweek (67.8 million) and CNN (297.1 million), both down 14%. Just one site among the top ten saw month-on-month growth, with Yahoo Finance Begincool (in fourth place) increasing its traffic 10% on September to 145.7 million visits. The New York Times was the only site of the top 11 most visited sites to see month-on-month growth, up 1% to 444.9 million visits.

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Others are more unusual, such as a board titled «Bless Their Hearts,» in which the agents post stories about the humans that made them. Despite the name, Moltbook is organized similarly to Reddit, these agents can post to various message boards centered around different topics. A hospital bill for $36,000 with a line item of various charges is photographed with a very shallow depth of field. The American University of Beirut has long been a haven for cats abandoned in times if war or crisis, but in recent years the feline population has grown dramatically.

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It was followed by financial news and advice site Moneywise (27.6 million visits, up 334% year-on-year). Visits to the news magazine’s website were up 198% compared to May 2023 to 95.5 million but it was beaten by two specialist newsbrands. Celebrity-focused newsbrand People.com was the fastest-growing news website in the US in May, according to Press Gazette’s latest ranking. Celebrity-focused People.com saw the most year-on-year growth in the top ten, growing visits 37% to 142.1 million. All the top-ten sites by total visits grew year-on-year in July, seven of them by double-digit percentages.

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The Daily Mail remained the best-ranked British newsbrand in the ranking (rank 11, 113 million visits), just ahead of the BBC (rank 12, 106.9 million). Among the wider top 50, The Cool Down, which entered our ranking last month for the first time in 42nd position, saw strong growth for another month, moving up from 42nd to 35th in the table. Celebrity newsbrand People was the fastest-growing news website in the US in March according to Press Gazette’s latest ranking. The Daily Mail remained the best-ranked British newsbrand in the ranking (rank 11, 115.4 million visits), pulling further ahead of the BBC (rank 13, 106.1 million), which fell one place from twelfth in March. Those that declined only saw small traffic drops with People (down 4% compared to March) and Washington Post (117 million, also down 4%) seeing the largest drops. Month-on-month New York Post (149.4 million, up 7%), USA Today (up 3%) and MSN (263.2 million, up 2%) were fastest-growing.

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• In September the shallowest traffic falls were recorded at The New York Times (down 1.9% to 355 million) and Forbes (down 2.1% to 113 million).
• In addition Newsweek saw visits rise 144% compared to June the prior year, but it did not see the most year-on-year growth among the top 50.
• It was followed by two News Corp titles, foxnews.com (269.1 million visits) and nypost.com (160.8 million), which were both up 8% month-on-month.

The biggest month-on-month decline was seen at NBC News, dropping 30% to 67.7 million visits. The New York Post (down 33% to 97.7 million visits) and USA Today (down 32% to 125.4 million) had the second and third biggest year-on-year declines within the top ten sites in October. In total 35 sites saw month-on-month decline, with Variety decreasing the most (down 22% to 17.4 million visits), followed by The Sun (down 16% to 21.9 million) and US News (down 14% to 19.6 million). Some 15 sites saw month-on-month growth, with Newsweek the most visited site to see a boost – up 21% to 82.3 million. Datasets are based on direct measurement (i.e. websites and apps that choose to share first-party analytics with Similarweb); contributory networks that aggregate device data; partnerships and public data extraction from websites and apps.